Booking Reports

Where to Find It

Open Reports > Bookings. The page summarizes every booking in the selected period and shows the operational metrics that matter most: how many, how long, how many completed, how many canceled, and how the flow changes through the year.

Where Revenue Reports answer how much money did we make?, Booking Reports answer how well does our booking operation run?

The Core Metrics

Total Bookings

Count of bookings whose return date falls in the period. This is your operational throughput — the number of rentals your team actually serviced.

Average Duration

Average number of days per booking, computed as the sum of booking days divided by total bookings. Trends in average duration tell you something about customer mix: a drop often means more short-hop, repeat local renters; a rise often means more distance or event renters.

Completion Rate

Percentage of confirmed bookings that reached Returned status. The inverse includes cancellations, no-shows, and bookings that ended early with a partial refund. Anything under 85 percent is worth investigating.

Cancellation Rate

Percentage of confirmed bookings that were canceled before or on the pickup date. Cancellation is a separate metric from completion because its causes are different — customers cancel due to weather, changes of plan, and pricing. You can reduce it with better policies, clearer communication, and confirmation reminders.

Status Breakdown

A donut chart shows the distribution of bookings by final status:

• Returned (successful)
• Canceled
• No-show
• Ended early
• Damaged / in dispute

Click any slice to filter the detailed table below to that status. This is the quickest way to investigate a rising no-show rate, for instance — you pull the list and look for patterns.

Seasonality Chart

A stacked bar chart of bookings per month for the last 24 months, color-coded by trailer type. This view reveals your true seasonality shape — which is almost never the same as your revenue shape, because high-value months and high-volume months are different.

Things to look for:

• A peak month that could support more fleet capacity.
• A low month where targeted promotions might help.
• Trailer types whose seasonality differs (dumps peak in summer, enclosed cargo in fall, for example).

Average Duration by Type

A table showing average days per booking, broken down by trailer type. Some types are naturally long-duration (construction trailers on multi-week jobs), others short (weekend haulers). Tracking this helps you price and schedule.

Lead Time

A distribution chart showing the gap between booking created and pickup date in days: same-day, 1-3 days, 4-7 days, 8-14 days, 15-30 days, 30+ days. Lead time tells you how much forward visibility you have into utilization — short lead times mean you are more reactive, long lead times mean you can plan maintenance and staffing confidently.

Cancellation Reasons

If you collect cancellation reasons (enable this under Settings > Bookings > Cancellation Reasons), you will see a ranked list of why customers canceled in the period. Common top reasons:

• Weather.
• Plans changed.
• Price (found cheaper elsewhere).
• Trailer not available at desired location.
• Could not get a tow vehicle.

Even if you cannot eliminate these, knowing their mix helps you plan: a high Price share calls for competitive research; a high Weather share calls for friendlier reschedule policies.

Filters

The usual suspects: date range, trailer, type, pickup location. Filters apply to every chart and table on the page.

Export

Every table has a CSV export. The booking-level CSV includes all visible columns plus hidden ones like booking source, promo code used, and lead time in hours.

Tips

• Compare completion and cancellation rates to revenue growth. A business growing revenue but also growing cancellation has a quality problem, not just a scale problem.
• Review no-shows individually. A handful per month is normal; a cluster around a single trailer, location, or day-of-week pattern is actionable.
• Use seasonality to plan maintenance. Schedule heavy preventive work in your lowest booking month so you are ready for peak.